1. Not knowing your audience
Every single piece of content that you create needs to be geared around your readers. Okay, maybe not every piece, but for them most part at least 50%, so keep the following points in mind:
- Clearly define your target audience, which means that you must specify the demographic that you’re trying to reach while planning your content marketing strategy.
- Identify your customers’ problems and use your content to offer the solutions they’re looking for.
- Use a voice that resonates with the audience that you’re trying to reach. Obviously, you’ll need to communicate with 20-something women in a very different manner than you’d speak to retired men.
Your entire marketing strategy needs to revolve around your customers and their needs, so tailor your content to them. One way that many marketers commit this mistake is by creating content that interests them — not their customers… NO!
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